/the story
My husband and I are total foodies, so it should come as no surprise that we joke about concept restaurants all the time. This one in particular stood out to me, so I couldn’t help but mock up the branding for it.
Introducing the (sadly) fictitious restaurant: Lunchador. A playful interpretation of a luchador as the mascot for a Mexican restaurant/food truck, this brand puts the food at the front of the story, inviting patrons to choose their champion: El Pollo Loco or El Burrito Grande.
