Altmetric wanted to give their existing character, President Icinghower, a refresh.
Using the elements of the original character (round “donut” design, color wheel, and adorable eyes) I evolved the character to a more flexible, modern version of himself. Now the character can be easily adapted to fit in multiple and various scenes.
Another phase of the project was to design a suite of icons for the brand. To create a consistent look and feel, all icons use brand colors, and contain one circle element and a splash of white. Three versions of the icons were created, one with a circle backdrop, one in full color, and a one color version.