High Brew Coffee wanted to create packaging for their new concentrate product that was representative of their unique personality and style. The solution was a typography based design that picked up elements from their branding in a fresh new approach. This was an absolute labor of love, filled with endless sketches and a constant flow of caffeine to keep me going during the design process. You can pick up your own jar of concentrate at your local Target store, or on the High Brew website.
Several comps and design directions were presented and then tweaked to get to the final version. Here’s a quick little timelapse showing you how the graphics were brewed over time.