This project was done as an information security awareness campaign for Discovery Communications. They asked for a unique character to be created who could help employees understand the importance of maintaining safe information security habits.
And so.. Shifty was born. I designed him to resemble both a shift key (cause that’s used by hackers all the time, right?) and an exclamation point. His name, Shifty, reflects both his personality as well as a shift in habits.
The awareness campaign was highly successful, with employees across the company commenting on the different “shifty” illustrations. There was even a cardboard cut out created of him in the lobby. Sadly I don’t have any pictures of that, but was happy to hear of the numerous selfies which were taken with Shifty.